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March Madness is Here: Give Your Business a Competitive Edge with Content...
The madness has officially begun. In less than a week, college basketball teams across the U.S. will compete in what has become one of the biggest annual sporting events in the country besides the...
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The Sad Plight of the New York Mets
On the mantle in my parents’ living room there is a picture of me at a Mets game, five years old eating ice cream out of a plastic helmet and loving life. Without giving away my exact age, that means I...
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Four Critical Pieces of a Flawless Product Launch
Taking a new product to market is both an exhilarating and nerve-wracking experience. If the launch generates a buzz, the future is limitless. If it falls flat, months or even years of hard work go...
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Social Media Contests: Good or Bad Idea?
A few months ago, I entered a contest on Twitter to win a free spa getaway at the lovely Mayflower Grace in Washington, Connecticut. Excited and shocked to learn I was the winner, (I rarely win things)...
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Why Your C-Suite Should Be Blogging (and Tweeting)
There are few better representatives for your brand than your CEO and other members of your C-suite. And since 60 percent of a company’s market value is attributable to its reputation, according to...
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Chipotle: The Latest Victim of a Social Media Hack
In case you missed it, over the weekend Chipotle Mexican Grill’s official Twitter account (@ChipotleTweets) was overtaken by hackers and used to spread a multitude of racist and hateful tweets across...
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What Can Content Marketing Do For Your Business?
There’s no question that content marketing is increasingly among business leaders. As evidenced in a recent infographic from Smart Insights, 29.6 percent of readers claimed that content marketing is...
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With Fans On Twitter, Who Needs Enemies?
In what is arguably the biggest social media story of the week, Joss Whedon, the screenwriter and director of “Buffy the Vampire Slayer” and “The Avengers” films, stormed off Twitter after fans turned...
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It’s Time For Your 6 Month Content Marketing Checkup
Now that we’re about halfway through 2015, it’s an ideal time to take a step back and make sure you are on track to meet the content marketing goals you outlined for your business back in January (like...
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How Long Can a Brand’s First Impression Last?
Six years ago I was invited on a golf trip for the first time with a group of other highly enthusiastic golfers like myself. The trip destination changes every year and in my inaugural year, it so...
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Taylor Swift, Master of Her Brand
This past Sunday morning, pop music behemoth Taylor Swift wrote an open letter to Apple, explaining why she was not making her most recent smash hit album, “1989,” available on the company’s streaming...
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Why I’m Not Buying McDonald’s Branding Shift
As the national and global populations have become increasingly aware of the benefits of healthy eating, fast food chains have had to find ways to re-invent themselves to remain viable. But perhaps no...
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Retooling Your Brand? Make Sure You Have Supporting Content
Back in April, PepsiCo made headlines when the company announced plans to stop shipping bottles of Diet Pepsi containing aspartame—a widely used but controversial artificial sweetener. And this week,...
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How I Got Hooked On Benefit Cosmetics
Hi, my name is Diana Bishop and I am a Benefit Cosmetics addict. This is my story. I’ll admit I’m not what you would typically dub a “girly girl” and so I’ve never been one to cake on pounds of makeup,...
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Target’s “OCD” Holiday Sweater Stirs Up Controversy
If there is one thing people love about the holidays, it’s ugly sweater parties (or maybe that’s just me). And, over the years, Target has met consumers’ unfashionable, but festive, demands by selling...
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